Prompt Engineering for Marketers

AI tools are only as good as the prompts you give them. This course teaches marketing professionals how to write effective prompts for large language models — turning vague requests into precise, high-quality outputs.

You’ll learn prompt structure fundamentals, the role of context and constraints, techniques for iterative refinement, and how to build reusable prompt templates for common marketing tasks: copywriting, research briefs, content repurposing, and data analysis.

We also cover prompt chaining for complex workflows and how to critically evaluate AI outputs to avoid publishing errors or bias.

AI fluency is becoming a baseline expectation for marketing professionals. Those who can effectively direct AI tools produce better work faster — while those who can’t risk being left behind. Prompt engineering is the skill that makes the difference.