Campaign Planning: Strategy to Execution

This course covers the end-to-end campaign planning process — from initial strategy development through to execution, optimisation, and post-campaign analysis.

You’ll learn how to build a campaign timeline, allocate budgets across channels, coordinate cross-functional teams, and create contingency plans for when things don’t go as expected. We use real campaign examples to illustrate common pitfalls and best practices.

The course also covers how to build a campaign wash-up report that captures learnings and feeds into future planning cycles.

Campaign planning is a core agency competency that separates senior strategists from junior executors. Being able to orchestrate a complex, multi-channel campaign from strategy to delivery — on time and on budget — is how you build trust with clients and advance your career.