Social Listening & Sentiment Analysis

Social listening goes far beyond monitoring brand mentions. This course teaches you how to set up comprehensive listening programs that surface audience insights, competitive intelligence, and emerging trends.

You’ll learn how to configure boolean queries, filter signal from noise, and interpret sentiment analysis outputs. We cover the major listening platforms, their strengths and limitations, and how to build actionable reports that inform strategy — not just dashboards that gather dust.

In an always-on social landscape, the brands that listen best win. Social listening data is the foundation of proactive strategy — it tells you what your audience cares about before they tell you directly. Mastering this skill makes you indispensable to any account team.